Last year word reached Marmaland that Mr David Atkinson, of Premier Foods was known to be jabbering on like a some sort of madman about renaming marmalade “orange jam”.
“We’re looking at ways of making marmalade more accessible,” said Atkinson last year.
In breaking news today, it appears that Premier Foods seem to be repositioning two of their brands -Robertson's and Hartley's.
We are trying to be open minded - who know's the repositioning may even prove to be a positive thing for Robertson's.
With the launch of a premium range produced in partnership with the Don Ramon Bordas Estate (spanish dudes growing oranges in Seville). The Robertson's line up will also be joined by a Honey marmalade. The jury is out on these moves (but watch this space).
However more alarmingly, we hear that the 'orange jam' talk was not the vile Internet rumour/joke that we hoped, and that Atkinson has only gone ahead and done it.
Hartley's which going forward will focus its attention on jam is launching, wait for it............
Best Sweet Orange Jam. ???????????????????????????????
Mr Atkinson is not happy to just patronise our children by suggesting that they are too stupid to realise that you can actually have different types of marmalade.
It seems he also wants to shag our Mums (so to speak) by going as far as to make his 'Jam' available in a contemporary Smooth Squeezy format.
It is simply, not on.
We wrote to Mr Atkinson when we first heard talk of this last year, and he failed to respond.
“We’re looking at ways of making marmalade more accessible,” said Atkinson last year.
In breaking news today, it appears that Premier Foods seem to be repositioning two of their brands -Robertson's and Hartley's.
We are trying to be open minded - who know's the repositioning may even prove to be a positive thing for Robertson's.
With the launch of a premium range produced in partnership with the Don Ramon Bordas Estate (spanish dudes growing oranges in Seville). The Robertson's line up will also be joined by a Honey marmalade. The jury is out on these moves (but watch this space).
However more alarmingly, we hear that the 'orange jam' talk was not the vile Internet rumour/joke that we hoped, and that Atkinson has only gone ahead and done it.
Hartley's which going forward will focus its attention on jam is launching, wait for it............
Best Sweet Orange Jam. ???????????????????????????????
Mr Atkinson is not happy to just patronise our children by suggesting that they are too stupid to realise that you can actually have different types of marmalade.
It seems he also wants to shag our Mums (so to speak) by going as far as to make his 'Jam' available in a contemporary Smooth Squeezy format.
It is simply, not on.
We wrote to Mr Atkinson when we first heard talk of this last year, and he failed to respond.
He can expect a fruity letter very soon.
------------------------------------
Come and sit on my lap, I will show you some of my marmalade pots.
Posts
