Marmalade Blasphemy. Public Enemy No 1. David Atkinson Premier Foods.

Simply Shocking News:

From an extract in today's Times it is my sad duty to report that Mr David Atkinson, of Premier Foods – the manufacturer of Frank Cooper’s, Rose’s and Golden Shred – has announced an important change:

marmalade is to be renamed “orange jam”.

“We’re looking at ways of making marmalade more accessible,” Atkinson said. “The challenge is to entice a new generation.”

I can tell you now that here in Marmaland we will not accept this.

As if it wasn't bad enough that we have had to tolerate Paddington Bear raping our recent marmalade memories, but to now have the holding company of such important brands as Cooper's and Robertson's to turn his back on the heritage of marmalade is simply sickening.

I have been angry before, but this is different.........

Over the next week or two we will respond and start putting in place our strategy to deal with this as I know many others are already doing.

Atkinson, I am coming for you!

Marmalord

http://www.marmaland.com/ back to Marmaland (the world first Museum of Marmalade - Preserving Marmalades Journey Through Time)