Paddington's Marmalade fight-back in the global war on Marmite.

In the early hours of this morning news reached Marmaland of a 'fight back'.......

Carlos Michelsen sent some very interesting news from Peru, a company called Andersons Food Peru S.A.C. (http://www.paddingtonbearperu.com/) will attempt to reposition Marmalade as the preserve of choice for Paddington.

This will be done from Paddington's homeland where Andersons Food have recently signed a contract to produce the famous Bear's marmalade according to his original recipe in Peru. The company already has plans to export to the USA and Canada.

This will be the first ever Paddington Bear Marmalade to formally be produced in Peru, and Carlos who is is in charge of International Marketing has promised that the first batch will be sent here to Marmaland.

The war with Marmite is global, but here on the homefront the Marmalord is taking his issues to the agency behind the recent hijacking of Paddington. It appears that advertising agency DDB London are responsible. And Chief Executive Stephen Woodford stephen.woodford@ddblondon.com can expect an initial letter from the Marmalord in the next couple of days - expect an update soon, and feel free to drop Mr Woodford an email if you wish to share your views.

Marmite Rape Paddington Bear.

Tonight the world will see Paddington Bear animated on our screens for the first time in 20 years.

However, instead of marmalade manufacturers making the obvious decision to bring back Michael Bonds Peruvian bear themselves, which would no doubt have helped bolster flagging marmalade sales with a younger audience (81% of marmalade consumption from a demographic of 45+) - they have instead allowed him to be pillaged by Marmite.

Not only is this a missed opportunity for promoters of marmalade, fans of the bear himself have been weak to allow this.

Karen Jankel, of Paddington and Company Ltd claims....

"There certainly were reservations until we realised the idea behind it - Paddington trying something different. The thought of Paddington changing to Marmite would be wrong because he's so wedded to marmalade and will continue to be so.
"But Paddington is always interested in trying new things and that's why he gets into the scrapes he does."

So it seems that Karen's defence is 'Paddington is always interested in trying new things that's why he gets into scrapes'. Are we seriously expected to believe that Paddington, after twenty years in the stop-frame animation wilderness suddenly fancied trying something new and went with selling his sole for a big fat cheque from Unilever?

I don't want to make too much of this until I have had time to see the advert for myself, take stock of the situation and come up with some sort of response strategy - but I assure you there will be response.

And if you are the overpaid, sun-dried tomato eating, loser who sat crossed legged on a bean bag in the creative department of whatever ad agency thought this crock of shit up, then be warned.........

The Marmalord is coming for you.

Marmalord recruits side-kick

With the MarmaLada just a few weeks from being on the road, the Marmalord decided now was the time to get his 'Robin'.

Looking like a cross between an eighties wrestler and a Fathers for Justice campaigner, here is a 'first look' at the man they call..............The Marma-lad.

'Spreading' the word - Epsom Derby 2007

July 2007, Epsom Derby.

A rare day away from the war against the Lemon Curds.

P Kolvin Donation - Marmalade pot funds MarmaLada.

Here in Marmaland, Museum Curator Mr Jones is not usually a man to part with his pots, but recently a Mr P Kolvin made him an offer that he simply could not refuse.

Having missed out to Jones in a recent Ebay auction for a rare 7lb Keillers pot, Mr Kolvin was still extremely keen to get his hands on the jar as it was the same as a pot his wife had once owned and loved.

It is thought that Mrs Kolvin’s pot was smashed some time ago, in a freak yachting accident off of the coast of Spain.

So determined was Kolvin to put his wife’s ongoing marmalade jar nightmares to bed, and having been impressed with what he had seen of the Worlds First Museum of Marmalade, he made an offer of a sizeable donation to assist the ongoing funding of the Museum and to secure the pot as a Mothers Day gift for Mrs Kolvin.

His offer was both generous, and accepted.

On securing the pot Mr Kolvin said "You are obviously unique people. I am glad that the cash injection will do some good. I would only have blown it on some inferior product, like jam".

So what does this unexpected cash injection mean for Marmaland? More pots, more old advertisements?

No, more important than that - The Marmalord needs transportation. What good is a superhero without a suitable vehicle?

So with Mr Kolvin’s donation, over the next few months we will be ‘pimping the Marmalord’s ride’.

Our starting point is the old Lada Riva E (pictured above) and some orange and black paint, but when we finish we will have the MarmaLada!

Watch this space for ‘Pimping’ progress reports…………………..