Paddington's Marmalade fight-back in the global war on Marmite.

In the early hours of this morning news reached Marmaland of a 'fight back'.......

Carlos Michelsen sent some very interesting news from Peru, a company called Andersons Food Peru S.A.C. (http://www.paddingtonbearperu.com/) will attempt to reposition Marmalade as the preserve of choice for Paddington.

This will be done from Paddington's homeland where Andersons Food have recently signed a contract to produce the famous Bear's marmalade according to his original recipe in Peru. The company already has plans to export to the USA and Canada.

This will be the first ever Paddington Bear Marmalade to formally be produced in Peru, and Carlos who is is in charge of International Marketing has promised that the first batch will be sent here to Marmaland.

The war with Marmite is global, but here on the homefront the Marmalord is taking his issues to the agency behind the recent hijacking of Paddington. It appears that advertising agency DDB London are responsible. And Chief Executive Stephen Woodford stephen.woodford@ddblondon.com can expect an initial letter from the Marmalord in the next couple of days - expect an update soon, and feel free to drop Mr Woodford an email if you wish to share your views.