We have had a bit of a soft spot for manufacturers F. Duerr's & Son's since they promoted their £5000 pot of marmalade back in 2006.
And today news broke that Duerr's were driving new marmalade flavoured initiative. The company has announced the relaunch of MANCHESTER MARMALADE a brand they first introduced in the 1950's.
Initially 5,500 jars will be heading back to the Greater Manchester area, Monday the 27th of April will be the first opportunity to buy the spread in some 30 years - it will be on sale in the regions Tesco stores.
Sales Director (and fifth generation Duerr) Richard, told the Manchester Evening News:
"It's essentially the same formula, with just the right levels of sweetness, orange variety and fruit content, though we are now using fine-cut fruit, which is more popular than the thick-cut of old."
There was no mention of any association with camp comedian Alan Carr, but the above photograph (from M.E.N.) suggests that in another shrewd marketing move, the brothers Duerr may have bagged themselves a celebrity endorsement.
Not only do we think that the relaunch is a welcomed good news story for marmalade (especially in the light of 'Hartley's orange jam perversion') it also has an excellent cause at the heart of it - profits from the jars will go to Forever Manchester a community project supporting local schemes.
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